Apparel and Branding Basics

Apparel & Branding Basics — Direct Promos
Direct Promotions Brooklyn, NY · Since 1984

Apparel & Branding Basics

Custom apparel that earns its place on every shift, sideline & stage.

From classroom to construction site, courtroom to courtside — we print, embroider and ship branded apparel and signage for the teams that show up. In-house production, no-surprise lead times, one team to answer the phone.

40+
Years In Business
7
Industries Served
In-House
Brooklyn Production
Nationwide
Drop Shipping

Apparel & Branding Basics

One source for every uniform, every banner, every brand.

Direct Promos has been outfitting schools, teams, agencies and businesses across the country since 1984. Custom apparel, decoration and branded signage — designed, decorated and shipped from our Brooklyn shop.

DP
Producing Since
1984 · Brooklyn, NY

Apparel & Branding Basics

Branded gear for every team, shift & season.

From front-of-house polos to full graduation kits — Direct Promos is the in-house manufacturing partner trusted by schools, agencies, sports leagues and growing businesses since 1984.

MHEC · NYC DOE · CLC/Learfield Authorized Screen Print · Embroidery · DTG · Sublimation · Vinyl

What We Do

A real shop, real machines, real people on the phone.

Direct Promos is a full-service manufacturer of branded apparel and signage. We don't broker — we build. Our Brooklyn floor runs presses, embroidery heads, DTG, sublimation and cutting tables side by side, so a polo, a hoodie, and the matching banner all leave the same dock.

  • One quote, one PO, one ship date. Apparel and branding bundled, no juggling vendors.
  • Authorized supplier. MHEC, NYC DOE, CLC/Learfield, Augusta, A4, Holloway, Gildan, Champion, BC.
  • Volume that scales with you. Pilot runs of a few dozen, district orders in the thousands.
  • Drop-ship nationwide. Direct to school, office or jobsite — kitted, labeled, ready to hand out.
In-House Since '84

Decoration Methods

The right technique for every garment, every quantity.

Some logos look best laid down by hand. Some need ten thousand pieces by Friday. We run all of it — and we'll tell you which method actually fits the job before we quote it.

01

Screen Printing

The workhorse. Crisp, opaque graphics with vibrant inks — perfect for spirit shirts, staff tees and high-volume runs.

Best For VolumeUp To 8 Colors
02

Embroidery

Stitched logos with weight and presence. The decoration of choice for polos, caps, jackets and executive wear.

Premium FeelUp To 15 Colors
03

DTG & DTF

Direct-to-garment and direct-to-film for full-color, photo-real artwork on demand. No setup fees, low minimums.

Full ColorSmall Batch
04

Sublimation

Dye-infused, full-coverage prints that won't crack or peel. The go-to for athletic jerseys, performance apparel and all-over graphics.

All-Over PrintAthletic
05

Heat Transfer & Vinyl

Names, numbers and varsity letters with sharp edges and clean removal. Built for team rosters, uniforms and on-demand personalization.

Names & NumbersPer-Piece
06

Patches & Appliqué

Woven and embroidered patches, twill appliqué, varsity letters — heritage decoration done right for jackets, caps and uniforms.

VarsityHeritage

Product Categories

Everything from a $6 tee to a $200 jacket — speced for your team.

We stock and decorate every major brand: Gildan, Champion, BC, Augusta, A4, Holloway, Carhartt and more. Tell us the use case and we'll match the garment.

From $6

T-Shirts

Cotton · Tri-blend · Performance
Quote 50+ →
From $14

Polos

Pique · Performance · Wovens
Quote 25+ →
From $22

Hoodies & Fleece

Pullover · Zip · Quarter-Zip · Sherpa
Quote 25+ →
From $11

Headwear

Caps · Beanies · Visors · Bucket Hats
Quote 36+ →
From $38

Outerwear

Soft Shell · Puffer · Rainwear · Vest
Quote 12+ →
From $24

Workwear & Hi-Vis

ANSI Class 2/3 · Coveralls · Carhartt
Quote 12+ →

Industries We Serve

One shop, seven specialties.

We're not just a school-uniform shop. The same team that outfits 1,200 graduates also outfits law-firm associates, jobsite crews, expo booths and city employees.

K-12 Schools

Spirit wear, staff polos & graduation kits — district-tested.

Direct Promos is a confirmed NYC DOE supplier outfitting public and independent schools across the tri-state. We handle the union printing requirements, the per-school sizing, and the loading-dock logistics so your office staff doesn't have to.

  • Spirit Wear
  • Staff Apparel
  • Graduation Caps & Gowns
  • PE Uniforms
  • Field Day Kits

Universities & Greek Life

Licensed collegiate & chapter merch with full compliance.

CLC/Learfield authorized for collegiate licensing. Sorority and fraternity-approved chapter merch, dorm move-in kits, alumni gifts and Welcome Week giveaways — all produced and shipped in time for orientation.

  • Licensed Collegiate
  • Greek Letters
  • Move-In Kits
  • Alumni Gifts
  • Welcome Week

Corporate & Office

Staff apparel and client gifting that looks like it cost more.

Embroidered polos and quarter-zips for front-line teams, premium executive gifting, onboarding swag kits and client-event giveaways. Tiered pricing for small offices up to multi-location rollouts.

  • Onboarding Kits
  • Executive Gifting
  • Client Events
  • Conference Apparel
  • Office Branding

Government & Municipal

MHEC authorized. Bid-ready. Union-printed when it has to be.

We work within procurement frameworks (MHEC, NYC DOE, GSA partners) and produce uniform programs, public-event giveaways and agency apparel with the paperwork and approvals already in line.

  • MHEC Authorized
  • Union Printing
  • Uniform Programs
  • Public Events
  • Bid Documentation

Sports Teams & Leagues

Sub-dyed jerseys, varsity jackets & sideline gear.

Augusta, A4 and Holloway authorized. Full-sublimation jerseys with names and numbers, varsity jackets with chenille letters, warm-ups, parent gear and league fundraisers — produced to your league deadlines.

  • Sub Jerseys
  • Varsity Jackets
  • Warm-Ups
  • Spirit Packs
  • League Fundraisers

Events & Trade Shows

Booth-to-badge branding under one roof.

Branded table throws, retractable banners, pop-up tents, lanyards, badges and the staff apparel to match. We kit it, label it, and ship it directly to the venue so your team can fly with carry-ons.

  • Table Throws
  • Retractables
  • Pop-Up Tents
  • Lanyards
  • Booth Apparel

Construction & Industrial

ANSI hi-vis, FR-rated and jobsite-ready.

Class 2 and Class 3 hi-vis, FR-rated workwear, embroidered Carhartt and Dickies, hard-hat decals and jobsite signage — sized, decorated and ready for the next crew rotation.

  • ANSI Class 2/3
  • FR-Rated
  • Carhartt & Dickies
  • Hard-Hat Decals
  • Jobsite Signage

Branding Add-Ons

Don't stop at the shirt — brand the whole room.

Most of our clients order apparel and branded environments together. Same shop, same art file, same project manager — your booth, your office, your sideline all match the shirts on your team.

Table Throws
4', 6' & 8' fitted & convertible
Retractable Banners
33", 47" & double-sided
Pop-Up Tents
10×10 & 10×20, full-color
Floor Decals & Rugs
Wayfinding & entry mats
Vehicle Graphics
Vans, trucks & fleets
Signage & Nameplates
Interior, exterior, ID tags

Start Your Project

Tell us what you need.
We'll quote it, sample it, and ship it.

40+ years of producing apparel and branding under one roof in Brooklyn. Send us your art, your sizes and your deadline — we'll take it from there.

How It Works
1
Share your art & sizing
2
We quote & mock it up
3
Approve & we produce
4
Direct ship — kitted & labeled
Start Now